Sociedade Beneficente Israelita Brasileira Albert Einstein announced that their organization will be the newest member to join the Plug and Play Cleveland Innovation Platform. As the first Brazilian hospital network to join the Cleveland ecosystem, Einstein will collaborate alongside the Cleveland Clinic, JumpStart Inc. and Plug and Play Cleveland to evaluate cutting-edge healthcare technologies. Einstein’s membership to the Cleveland Innovation Platform connects Cleveland’s world class health ecosystem to Latin America.

Plug and Play is a Global Innovation Platform and investor connecting startups, corporate partners and investors from around the world. Platform membership is open to all corporations interested in exploring technologies that provide viable solutions to unresolved business challenges.

Einstein is well known for their innovative approach to providing outstanding patient experiences and high-quality patient care, and therefore this strategic move to join the Plug and Play Cleveland Platform only enhances the organization’s overall mission. Through this partnership, Einstein will have the opportunity to discover and implement technologies that provide ground-breaking solutions to inefficiencies in patient experience, patient care, and hospital operations and will also improve its ability to support leading Brazilian startups that aim to move into the US market and to attract global startups that want to bring their innovation to the Brazilian healthcare system.

Sidney Klajner, Einstein’s President, is a strong supporter of this agreement. According to him: “We are excited to join the Cleveland and Plug and Play ecosystem for the benefit of patients and the Brazilian healthcare system. Cleveland is a major healthcare innovation hub and the links with Silicon Valley through Plug and Play are also strong motivators for this partnership. We believe that startups supported by Einstein and its incubator, Eretz.bio, stand as well to take advantage of this partnership as cross-border collaboration, partnerships, investment and knowledge flows are a growing reality in healthcare innovation.”

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