Who Is Your Target Customer?
To whom are you selling? This is one of the most basic, albeit crucial, questions you must answer when developing your go-to-market strategy. The answer will determine your target market, a group of potential customers who you intend to be the recipients of your marketing efforts. These customers are the people or organizations that have
Five Questions with Neil Weakland of Canton Work Space
In 2018 Neil Weakland founded Canton Work Space, a coworking and office space in Downtown Canton with an ambition to unite small businesses, startups and remote workers in a cooperative environment. Canton Work Space looks for compatible businesses and service partners to help their members grow their businesses and careers. What inspired you to create your business?
Five Questions with Larissa Smith of FishMySpot
Founded in 2018 by three Northeast Ohio natives with a passion for fishing new locations, FishMySpot is a sharing economy platform that connects pond owners to people who want to fish privately and are seeking new experiences. Pond owners generate a passive income and anglers gain a unique fishing experience while FishMySpot builds a connected
Five Questions with Vinay Saujani of P&P Digital Health
P&P Digital Health is a healthcare technology company that offers innovative solutions to healthcare and life science organizations to help drive better patient outcomes. The company offers a unique platform connecting patients with local mental health providers while helping with the continuation of care, so they stick with their treatment. What separates P&P Digital Health
Five Questions with Glenn Werstler of Recastio
Recastio offers a simple and secure solution for businesses who want to use in-house digital display advertising to engage viewers but are conscious of network security. Founder Glenn Werstler is a Canton native who was first introduced to computer technology when serving in the U.S Air Force. He has been a web developer and digital
Five Questions with Thomas Eynon of Eynon Software, LLC
Eynon Software offers tailored software engineering solutions to small businesses in Ohio. Founded in 2017 by Eynon, a former paratrooper and software architect with more than twenty years’ experience, the company helps customers simplify processes, lower costs and automate repetitive tasks. Eynon envisions their new product Daccta as the Shutterstock of data conversion; enabling simple,
Tips For Tracking Your Supplier Diversity Data
Last month, JumpStart Accounting Manager Nancy Schlairet and I flew to Las Vegas to present at Advantage 2017, Sage Intacct’s annual gathering of its accounting system’s users and partners. The slogan for this year’s gathering was “Lead the Future,” a phrase that could just as easily be applied to what JumpStart is trying to do
Marketing 101: Choosing The Right Website Content Management System
Your website isn’t just your presence on the internet. For many customers, your website is what shapes their first impression. As a result, it can go a long way in establishing (or diminishing) your credibility. Websites that are slow, unappealing, filled with poor content and unfriendly to mobile devices can sometimes be worse than no