On Wednesday, December 4, Core City: Cleveland Impact Program participant Daron Henderson delivered the winning pitch for his business, Lo-Key Entertainment during the program’s culminating entrepreneur showcase—taking home the top prize of $10,000.

Lo-Key Entertainment offers a variety of premium entertainment services including DJing, uplighting, photo booths and promotional printing. DJs from Lo-Key have performed all over the country alongside famous entertainers such as Will.I.Am, Kevin Hart, Rickey Smiley, Russell Simmons, Deray Davis, D.L. Hughley and Outkast.

After the competition, we caught up with Daron to discuss his showcase experience and what comes next for Lo-Key Entertainment.

JumpStart’s Core City: Cleveland Impact Program, is an intensive business assistance program designed to support the development and growth of businesses located within Cleveland’s core neighborhoods.

We’re now accepting applications for Cohort 9—click here to apply. Submissions are due by January 17, 2020.