Join us for an insightful webinar in collaboration with Dave Lupyan of Lupyan & Associates, focused on the strategies for expanding your business into adjacent markets.

Gain valuable insights from both large and small company perspectives as we explore:

• The benefits of considering an adjacent market strategy for growth.
• Key considerations when planning a move into an adjacent market.
• Applying the “Hedgehog and Flywheel Model” for effective market expansion.
• A compelling case study on how Pennzoil successfully grew Rain-X™ through an adjacent strategy.

By attending this webinar, you’ll discover:

• Whether an adjacency strategy is right for your business and how to implement it.
• Ways to minimize risks when executing an adjacency plan.
• How to harness your core strengths as platforms for growth.
• Real-world examples of companies that have successfully leveraged adjacencies to achieve growth.

Don’t miss this opportunity to learn practical approaches and gain actionable insights that can propel your business forward.

JumpStart Webinars are open to all JumpStart clients, partners, and community businesses. Registration is required to receive the webinar link