A company’s brand promise is critically important – it provides clients and prospects with the answer to “why buy from you.”

Learn how to create a value proposition and a brand promise that both sell in the marketplace and get your team excited and aligned internally. Come learn all of this in just two hours from Todd Thompson of Brighton Avenue:

• The importance of a good value proposition and brand promise and the difference between the two
• How brands work in the marketplace
• The components of a brand promise
• Measuring the effectiveness of a brand promise
• The process to create an effective value proposition and brand promise
• Implementing your brand promise

Webinar attendees will leave with an understanding of:

• How to create an effective value proposition and brand promise
• How to implement your brand promise – internally and externally
• How to optimize your value proposition and brand promise over time

Webinars are open to all JumpStart clients, partners, and community businesses.