Revenue Conduit by Unific founders Dan Kurt and Parag Jagdale first met while attending The Ohio State University in the early 2000s.

A few years later, Kurt and his wife were running an online store. And despite making the jump to a more comprehensive customer relationship management (CRM) and marketing automation platform, Kurt needed help getting his store’s shopping cart data into the platform. So he called Jagdale, who built the necessary integration.

Kurt and Jagdale soon recognized other e-commerce retailers were facing the same challenge.

“We didn’t start with the idea of creating this company,” said Kurt, who serves as the firm’s CEO. “It was really just a side project, and then it turned into a lifestyle business. Then, fast-forward a couple years, we raised $1.5 million from Ohio-based investors and have set our sights on some very big opportunities that we are making progress on.”

Founded in 2013 with just $1,400 of Kurt and Jagdale’s own money, Revenue Conduit by Unific now offers software-as-a-service solutions that sync e-commerce platforms with marketing automation systems for retailers all over the world. Marketing automation helps companies market to their customers across multiple channels online with greater efficiency, and automate tasks that are repetitive. Increasingly, retailers have turned to marketing automation to remain competitive in a world dominated by Amazon and other large retailers, Kurt said.

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