Last year, JumpStart Inc. showcased Northeast Ohio’s entrepreneurial ecosystem with a half-day, festival-style event held in Cleveland’s Gordon Square Arts District. Startup Scaleup returns this summer with a full day of sessions, pitch competitions, workshops and networking events.

The expanded format follows a 2015 venture that drew 1,200 guests interested in harnessing the region’s array of small business-friendly resources. Organizers have added 13 program sessions from last summer’s 28, with presenters including PNC Bank,Flashstarts and the Manufacturing Advocacy & Growth Network (MAGNET). Marketing agency Hello LLC, meanwhile, will teach attendees how to bring life to their brands through popular social media platforms such as Instagram and Snapchat.

“We want to make sure entrepreneurs understand all the resources they have at their fingertips, whether it’s funding, getting a mentor or building a business plan,” says Amy Martin, JumpStart’s head of marketing.

The June 28 event will be easier to navigate thanks to separate track programming options focusing on either start-ups or development of existing companies. The 34 agenda items include sessions such as “The War for Tech Talent,” “Ice Cream Social: Small Business Finance,” and “The 5 Most Efficient Ways To Connect, Communicate And Celebrate With Your Ideal Clients.” JumpStart officials are expecting the day’s 1,500 attendees to chart their own unique path through sessions and post-event entertainment held at 15 Gordon Square theaters, eateries and creative spaces.

Read the full story at Fresh Water.