You’ve built momentum. Now it’s time to build into your next market while continuing to surprise and delight your current customers. This is where your thoughtful approach to planning and strategy pays off.
Think beyond your product to how you’ll scale the business itself. It’s time to look at new processes, systems and talent strategies that will strengthen your startup and build a world-class team.
Goals of this stage
Release Expanded Functionality
Make product enhancements based on customer feedback
Aggressively Pursue Customers
Demonstrate business model and customer acquisition tactics
Talent Acquisition
Identify and hire key personnel around business and technical functions
Outputs OF THIS STAGE
Expanded Sales/Marketing Materials
Develop more detailed prospecting and product tools including case studies and impact metrics
Read The Blog: When Creating Sales Material, Always Answer The Prospect’s Question, “What’s In It For Me?” »
Refined Pitch deck
Continued updates to the overview of your business opportunity, including more details on traction, additional use cases and other new information
Updated Product Roadmap
Enhanced roadmap incorporating customer and
user-generated functionality or additional products
Talent Plan
Workforce plan tied to the operating and growth
strategies that identifies key hires and development plans to support extended growth