Nicki draws upon more than 20 years of B2B and B2C experience developing strategic marketing initiatives, creating brand identities, and aligning business, revenue and growth goals to enhance ROI. Nicki’s career began as a product marketing manager in Cleveland, Ohio where she managed a $43 million line of business and launched several new product introductions. After hopping the fence to brand management, she developed positioning and communication strategies for companies such as American Greetings, OurPet’s and Little Tikes/MGA Entertainment. As a consumer marketer for Cequent Consumer Products and Horizon Global Corporation she worked across all aspects of the business including sales, marketing intelligence and category management. Prior to joining JumpStart, Nicki was with PolyOne Corporation and was responsible for spearheading the development and execution of go-to-market strategies and vertical market expansion for their composite technologies. Most recently, Nicki launched [N]Genius Brands™, a comprehensive marketing, branding and design consultancy comprised of a blend of professionals with diverse expertise and experience across multiple industries of business.

In addition to her professional career, Nicki serves on the LEAD by Women committee and the University School for Boys and Solon City Schools Parent Associations.

Nicki holds two bachelor’s degrees; (BA.Edu.) Social Science and (BS) Business Administration from Ashford University and Capital University.