JumpStart has championed entrepreneurship as a driver of innovation and economic growth for over 20 years. Just as we advise our clients to be adaptable to market changes, embrace opportunities and create a culture of constant improvement, we must also practice what we preach.

While we remain rooted in our mission, the JumpStart organization continues to evolve – and so should our brand.

Over the last 18 months, our team has conducted a comprehensive brand audit, community outreach and internal discovery sessions to take a holistic approach to rebranding. From our digital presence to our brand positioning, JumpStart is modernizing our look, improving user experience and creating a future-forward strategic plan that will continue to empower entrepreneurs for years to come.

At the heart of this brand transformation is a fresh visual identity, revitalized brand voice and messaging that better align with JumpStart’s mission and reflect a renewed commitment to the diverse startups, small businesses and communities we serve.

The updated brand pays tribute to our entrepreneurs – highlighting the different stages of their journeys and emphasizing growth and opportunity. More than a new logo or color scheme, the rebrand reinforces JumpStart’s role as a trusted partner in Northeast Ohio’s entrepreneurial ecosystem.

Together with a new CEO, strategic plan and office headquarters, our revamped brand reflects not only the innovation within the organization but throughout the community as well.

To learn more about our organizational rebrand, watch the video below.