10 Mobile Trends Small Business Owners Can’t Ignore in 2024
Welcome to 2024, where embracing the mobile-first world is no longer optional for small businesses; it’s imperative. With a significant shift in consumer behavior toward mobile usage, it’s beyond time to ensure that your business not only has an online presence but is also optimized for mobile devices. Here are 10 actionable steps you can
10 Reasons Why “Good Old Email” Is Still the Best
In the ever-evolving world of digital marketing, trends come and go. But amidst the never-ending stream of fleeting fads and emerging technologies, email remains a constant and effective tool for increasing brand awareness and driving actionable conversions. But Freddie, it’s 2023… surely Ray Tomlinson’s 52-year-old ARPANET messaging system can’t still be the top dog in
The 7 Deadly Sins of Digital Marketing
As the piano man once said, ♫ I’d rather laugh with the sinners than cry with the saints. The sinners are much more fun. ♫ While that sentiment might make for a great social life, it can spell death for your digital marketing efforts. The seven deadly sins listed below are common mistakes that small business
3 Digital Marketing Enhancements to Try This Spring
Spring is finally here, which means it’s an egg-citing time for growth and renewal—especially for small businesses—and now is the perfect opportunity to take a fresh look at your digital marketing strategy and explore new ways to attract and engage with customers online. Digital marketing is an ongoing process that requires consistent effort and attention.
What’s Worse For Your Business: A Terrible Website Or No Website At All?
I’ll admit it, I’m a snob. When researching new business (whether I need a service or a product) a bad website is an immediate no-go. Simultaneously, I do ALL my research online, so how would I ever give you my money if there’s no way to find you? It’s 2023 (I checked the calendar this
Rise Above the Rest: How To Outrank Your Competitors Using Google Ads
Pop quiz: How do new customers find your business? Other than word-of-mouth from your devoted clientele (you have that, right?) and any traditional advertising campaigns you’re running, chances are high that you were Googled. Nowadays, it’s absolutely essential for small businesses to rank high in Google search results to attract new customers and grow their