We have all attended events thinking we might make a few connections that could help grow our business, fill a talent need or expand our network. Well, that’s a great idea, as long as you actually follow through on it.
By definition, networking is the exchange of information or services among individuals, groups, or organizations. In practice, it’s how we build personal and professional connections that lead to knowledge, support and new opportunities. As Senior Associate of Small Business Deal Flow at JumpStart, I advise entrepreneurs who are starting or scaling their businesses, and I’ve seen firsthand how the right connections can open doors you didn’t even know existed.
But here’s the thing — knowing how to network and being intentional about it are two very different things. So let’s dig into three ways to take your networking from surface-level interactions to something meaningful and purposeful.
Come prepared.
Research the event and determine who is most likely to be there. If a guest list is provided, review it and look into potential prospects before you arrive. Think about what you have to offer and what you’re hoping to gain. Then practice what you want to say — not to sound scripted, but so you can speak confidently about yourself and answer questions with ease.
Use active listening skills.
Networking isn’t just about talking about yourself and your needs. It’s about learning who is in the room. As people share their stories, jot down notes on a phone app or the back of a business card about who they are and any resources or referrals that might be useful to them. Don’t be so quick to ask for a connection without actually making one first. Taking time to genuinely get to know someone could be the difference between building a real relationship and being seen as an opportunist.
Follow up and follow through.
Reach out within a few days and bring up something specific from your conversation, like a funny moment, a story you shared or something they said that stayed with you. Suggest grabbing lunch or breakfast to keep things going (not everyone drinks coffee or tea). And if you thought of a resource or referral that might be useful to them, that’s a great thing to include as well. This is just the beginning of building that relationship.
These three tips will help you walk away from a networking event with the foundation for a meaningful connection. Remember that networking isn’t a one-time event. You never know when your paths might cross again, or if the person you met six months ago is someone who could make a difference for you tomorrow. If you want to make the most of every conversation, be present, generous, genuine and purposeful.
Want to learn more about growing your business through networking? Check out the free programs and resources available to entrepreneurs through JumpStart or reach out to connect with an advisor at smallbiz@jumpstartinc.org.
