The 7 Deadly Sins of Digital Marketing
As the piano man once said, ♫ I'd rather laugh with the sinners than cry with the saints. The sinners are much more fun. ♫ While that sentiment might make for a great social life, it can spell death f [...]
What’s Worse For Your Business: A Terrible Website Or No Website At All?
I’ll admit it, I’m a snob. When researching new business (whether I need a service or a product) a bad website is an immediate no-go. Simultaneously, I do ALL my research online, so how would I ever g [...]
Rise Above the Rest: How To Outrank Your Competitors Using Google Ads
Pop quiz: How do new customers find your business? Other than word-of-mouth from your devoted clientele (you have that, right?) and any traditional advertising campaigns you’re running, chances are hi [...]
10 Essential Marketing Activities for Small Business Owners: From Beginner to Advanced
As a small business owner, it can be overwhelming to know where to start when it comes to marketing your new venture. The first few months after opening your doors are crucial for establishing your br [...]
8 Ways To Own Your PIE (Performance, Image and Exposure)
As consumers, we all understand the importance of good branding when it comes to products, services and companies—but what about the importance and value of building a strong personal brand that is u [...]
Five Lessons I Learned Founding OnShift From My Cleveland Basement
More than a decade ago, I moved to Cleveland from San Francisco and started a brand new company called BAZMANsms. Today, the company I launched from my basement employs nearly 150 people, has thousand [...]
